ZPG announces hike in listings and agents
ZPG has today published its half-year figures, which reveal a 6% increase in the number of agents and 9% rise in the total listings on its Zoopla and Primelocation portals.
This has resulted in a 22% hike in revenue for the group. 750 estate agent breaches have been to the portals in the last two years, with ZPG moving to invest in a new business that will provide an alternative to tenants’ deposits.
Rising Revenue
During the six months to the end of March 2017, revenue increased to £117.9m, with ZPG recording record traffic. Over 314m visits to the company’s websites and apps were seen in the period – 68% of these using mobile devices.
This 6% rise in agents took the total to 14,271 branches, with inventory now up over 928,000 listings.
What’s more, average revenue per partner has increased by 5%, driven by a healthy demand for portal and software products.
Records
Alex Chesterman, founder and chief executive of ZPG, noted: ‘Our audience grew by five per cent with a record 314 million visits to our websites and apps and we achieved record levels of brand awareness for both Zoopla and uSwitch.’[1]
‘We also made good progress on our continued product differentiation with the launch of an innovative new Move Planner tool which provides a one-stop shop for all moving related services and are pleased to announce today a strategic investment in Zero Deposit, a new business seeking to transform the lettings market by providing an alternative to tenant deposits,’ he continued.[1]
‘We remain incredibly excited by the underlying growth across each of the business divisions, our recent acquisitions and the significant cross-sell opportunities to our highly engaged consumer audience and our unrivalled partner base,’ he concluded.[1]
[1] https://www.estateagenttoday.co.uk/breaking-news/2017/5/zoopla-reports-big-surge-in-agents-and-listings-in-past-six-months