Rightmove will soon become the London Evening Standard’s exclusive portal partner, replacing the newspaper’s deal with its rival, Zoopla.
The deal will see a surge in Rightmove’s presence across the capital, where Zoopla has spent vast amounts of money on advertising in outside spaces and on public transport.
The new partnership, starting on 7th October, will see Rightmove on all of the Evening Standard’s platforms.
These include the Homes & Property section of the newspaper every Wednesday, on the Standard’s own portal and its smartphone and tablet formats.
A branded search tool will appear on the Homes & Property website, directing house searchers to Rightmove.
Content will also be shared, including news stories and local area guides.
The deal coincides with the release of Rightmove’s new digital poster advertisements on the London Underground and rail stations.
The Evening Standard, a free paper, has an estimated daily readership of 1.9m.
The paper was previously part of the Daily Mail – a major stakeholder in Zoopla – until 2009, when its ownership was transferred to Russian businessmen, Alexander and Evgeny Lebedec.
Head of Marketing at Rightmove, Iain Kennedy, says: “Our new Evening Standard partnership will provide even more exposure for Rightmove agents among London’s active home movers.
“It cements Rightmove as not only the UK’s number one, but also as London’s number one property website.”1
The Evening Standard’s Managing Director of Digital, Zach Leonard, states: “As London’s number one property title, we’re very excited to be partnering with the UK and London’s number one property website, particularly for the housing market insight Rightmove can offer in the Homes & Property section.
“From our research we know that one in five Evening Standard readers say they are looking to buy a property in the next six months and we reach almost 9m people a month, so by joining together, we’re giving home hunters an additional way to find the hundreds of thousands of properties for sale and to rent that Rightmove customers advertise in the capital and beyond.”1