New research suggests that more people have heard of Zoopla than Rightmove.
The study was undertaken by Harris Interactive on behalf of ZPG, and reveals that Zoopla is the most popular UK property portal with the highest level of national consumer brand awareness.
The survey was conducted between 29th June and 3rd July this year, and questioned thousands of consumers around the country. It shows that Zoopla’s national spontaneous brand awareness amongst adults is at 38% compared to Rightmove’s 34% and OnTheMarket’s 2%.
It is also believed that the second half of this year could see increased vendor activity, with 7% of respondents planning to sell in the next 12 months, up from 5% in February.
Zoopla’s Lawrence Hall says: “This research reinforces how the Zoopla brand remains front of mind with consumers when thinking of property search and research.
“This is a difficult market in which to establish brand loyalty, which we have done through constant innovation and differentiation.
“And our high levels of brand awareness and usage are helping us to deliver record levels of instruction leads for our members to take advantage of.”1
1 http://www.propertyindustryeye.com/more-people-have-heard-of-zoopla-than-rightmove-claim/