A recent survey from the BBC questioned 400,000 people over 2 years and 380 local authority areas in England, Wales and Scotland to try and ascertain personality traits for each region.
The BBC Lab UK project, entitled, ‘The Big Personality Test,’ was conducted through a series of multiple choice questions on lifestyles, relationships and overall personalities. Of the participants, around two-thirds were female.
Results
Findings from the survey showed five major personality traits, which were found to be:
Openness-The extent to which people adapt to ideas, experiences and values
This trait appeared in more metropolitan areas, such as in London, Oxbridge, Bristol and Manchester, alongside some parts of Wales.
Conscientiousness-Assessing organisation and self-control
The report found the most conscientious regions were in the South of England, the Midlands and the Scottish Highlands. This indicates that a number of people in these areas are cautious and self-disciplined.
Extroversion-The experience of positive emotions and attraction to stimulating experiences
Large levels of extroversion were found to be present in London, Manchester and parts of Scotland and Yorkshire.
Agreeableness –The extent respondents were concerned about the feelings of others
Regions with inhabitants found to be most agreeable were throughout Scotland and in the North, East and South-West of England. Residents in these areas then could be said to be most kind.
Neuroticism-Ability to react to threats and stressful occurences
Emotional stability was found more often from residents in the South West and across a lot of Southern England and Scotland. This gives the impression that people in these regions tend to be more relaxed and calmer than others.